Description

Win Search Results in an AI-First World

Date: August 18, 2026 | 1:00 – 3:00 PM

Location: Strathroy Library

Presented by: TechAlliance

Presenter: Wayne Atkinson - Foundery

Cost: Chamber Members FREE | TechAlliance Members FREE | Non-Members $15 + HST

The way people search online is undergoing its biggest shift in over two decades. AI-powered search tools like Google's AI overviews, ChatGPT, and Perplexity are replacing the familiar "10 blue links" with direct answers, and for many businesses that means fewer clicks, less web traffic, and shrinking visibility.

But this shift is an opportunity for businesses to adapt.

In partnership with Strathroy Chamber of Commerce, this masterclass will help you understand what's changing in search, why it matters for your business, and, most importantly, what you can do about it.  We'll cover how to evaluate your current visibility in both search engines and AI platforms, how to structure your content so it gets surfaced in AI-generated answers, and how to build a multi-channel presence that keeps your brand in front of customers, no matter how they search.

You'll learn practical tactics you can apply immediately, including real prompts you can use today to see exactly what AI knows (and doesn't know) about your business and your competitors.

Whether you're a business owner, marketer, or anyone responsible for getting found online, this session will give you a clear, actionable path forward.

Speaker bio:

Wayne Atkinson is the CEO of Foundery Digital Marketing Group, an award-winning London, Ontario agency specializing in SEO and AI-ready search strategies.